I really enjoy shooting Public Relations photography, whether it be something like a product launch, store opening or Queens Award presentation. It is crucial for businesses to get stories out there and sell themselves for what they are doing well and have to offer. Photography plays an important part in this to grab valuable attention when you are constantly surrounded by competitors. A photograph really can tell a thousand words and will pull people into learning more about your brand.
I consider myself to be the kind of person that thinks outside of the box and for this specialism in particularly it really does help with the challenge of producing something unique that will be noticed. Even an occasion such as the hiring of a new CEO could be a marketing opportunity, in this case, the image request might be something as simple as a handshake but I will strive to use composition and lighting to create a visually pleasing image that will draw the eye of your audience.